WRN Broadcast and Wananchi Partner for HD Playout
London, October 5, 2010: WRN Broadcast, the international broadcast services company, today announced a major contract win to manage and playout a range of TV channels for Wananchi Group Holdings' (WGH) triple play Zuku platform in East Africa. The contract for the new channels, six of which will be available in both SD and HD, places the London-based facility at the forefront of HD playout and capitalises on the capabilities of its new London-based media centre.
WRN Broadcast has previously provided distribution services for WGH, however this new deal will provide the East African cable and DTH platform with a competitive solution to launch its growing number of channels. WRN Broadcast will be responsible for the playout, multiplexing and distribution of 34 of Zuku's 100+ channels, with the ingest and content management of Zuku's premium channels, including the six high definition channels, also taking place at the media centre. The HD channels will be split across Zuku's 8 movie channels, showing films from some of the world's most successful studios, in addition to Zuku Life, Zuku Afrika and Zuku Sports which are dedicated to showing the best in lifestyle, documentary and sports programming.
Lars Anderson, CEO, Wananchi Group Holdings, says: "Wananchi's intention has always been to offer East Africans the opportunity to watch the best local and international content. WRN Broadcast understands this and with their well engineered broadcast solutions and our commitment to top quality content and services, such as HD, we believe we're in a fantastic position to do just that."
WRN Broadcast's new media centre features enterprise class technology based on Pharos Mediator 4, Publitronics playout servers, DDN media storage and Harmonic encoding and multiplexing. This high level of technology is matched by the expertise of the team which is led by Dave Travis, Head of Engineering and Technology Solutions and Mike Ward, Head of Operations.
David Treadway, MD, WRN Broadcast, adds: "Our ability to provide a reliable, cost-effective solution based on our expert staff and state of the art technology means we can satisfy demand from anywhere in the world, showcased here by our multi-channel delivery between the UK and Africa. Furthermore, it puts us at the forefront of HD capability. We are delighted to have been chosen to be Wananchi's managed services partner and continue to look forward to further developments in the provision of both SD and HD services."
* * *
About WRN Broadcast (www.wrnbroadcast.com)
International broadcast services company WRN Broadcast enables broadcasters, media owners and brands to deliver content to audiences worldwide. Founded in 1992, WRN Broadcast is a leading broadcast technical services company working across digital content platforms to provide broadcast clients with worldwide coverage. The company specialises in end-to-end solutions for ingest, content management, playout, encoding, multiplexing and worldwide fibre and satellite distribution.
WRN Broadcast has a state-of-the-art Media Centre offering clients the latest in broadcast technologies.
WRN Broadcast manages playout and distribution services for over 250 clients worldwide including some of the most recognized broadcast brands.
About The Wananchi Group
The Wananchi Group is owned 51% by the ATMT Fund, and 49% by Emerging Capital Partners. Established in 2007, the Wananchi is the first competitive triple-play provider in East Africa, and is positioned to become the premier media operator in the region. WG is a holding company providing common senior management to seven cable and broadband companies in Kenya and Tanzania.
The Company has already achieved significant milestones in its less than two years of operations, including:
• Market leader with first mover advantage. Through its strategic acquisitions, WG is now the leading residential provider of cable and internet service in Kenya as well as the leading business communications provider in Tanzania.
• 30%+ "Take Rate" among consumers. Today WG's 187km of cable network passes approximately 37,000 homes in Kenya. Wananchi Group has a "take rate" on subscribers of more than 30%. • Proven Management Team. Many on the management team have worked together successfully for decades developing cable companies in similar emerging market conditions.
• Prominent international and regional shareholders. In addition to the involvement of ATMT, ECP and OPIC, Wananchi Group can count prominent East Africans among its shareholders, including executives of the biggest financial and communications companies in the region.